Achromatic

"A Next.js SaaS starter kit positioned as a quality alternative to existing boilerplates, ranked #3 in sales within three months of launch."
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achromatic.dev
Maker: mjomaa
no rev. info provided; became #3 selling starter kit after Shipfast and Makerkit in under 3 months)

Marketing Channels

Primary

Organic/word of mouth

Creator explicitly deprioritizes marketing in favor of features and customer requests

Secondary

Community presence

Posting in HN and likely developer communities to reach indie makers

Growth Levers

  • Improve the website with better descriptions and demos to convert more visitors
  • Leverage the #3 ranking as social proof in marketing materials
  • Create comparison pages against Shipfast and Makerkit highlighting differentiators
  • Build a community of users who can showcase what they have built with Achromatic
  • Add multiple boilerplates to the package to increase perceived value and justify pricing
  • Collect and display customer testimonials from satisfied buyers

First Customer Strategy

Positioned the product against existing SaaS starter kits (Shipfast, Makerkit) with a quality-first approach. Reached #3 in sales within 3 months by prioritizing feature requests and customer satisfaction over marketing and website polish.

Pricing Insight

Plans to add multiple boilerplates to the same package deal in 2025, suggesting a one-time purchase model with expanding value over time. Creator explicitly states they don't need to be greedy, implying competitive or generous pricing.

Key Takeaways

  • • SaaS starter kits are a competitive but lucrative market — reaching #3 in under 3 months shows strong demand
  • • Prioritizing product quality and customer requests over marketing can still drive significant sales in developer tools
  • • Bundling multiple boilerplates into one package deal is a creative way to increase value without raising prices
  • • An intentionally non-greedy business philosophy can be a differentiator in markets where competitors optimize for extraction
  • • Website quality does not need to be perfect to drive sales if the product itself meets developer needs

Sentiment Analysis

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