Janitorial Lead Generation & Client Support Partnership

"A hands-off lead generation and client support partnership with a local janitorial company targeting industrial clients, earning 7% of gross revenue as a recurring weekly payment for each acquired client."
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Maker: henrygabby
$6,000-$7,000/mo (explicitly stated by creator: 'making roughly $6-7k/mo')

Marketing Channels

Primary

SEO (local search optimization)

Creator focuses on improving SEO in three core markets for the janitorial partner, ranking highly in local dense urban environments

Secondary

Apollo.AI outbound prospecting

Creator pays for Apollo.AI to reach out to potential customers as part of the lead generation effort

Ongoing

Curated sales messaging

Creator crafts specific messages during the sales process that address known customer pain points with existing service providers to close deals

Growth Levers

  • Replicate the same partnership model with janitorial companies in additional cities/markets — local SEO is easy to rank for in many dense urban environments
  • Expand into adjacent 'unsexy' service businesses (HVAC, plumbing, pest control, landscaping) using the same lead gen + revenue share model
  • Invest in understanding customer pain points with existing providers to craft increasingly effective sales messaging
  • Focus on acquiring larger industrial clients rather than smaller ones — they have better lifetime value and are more reliable per the creator's experience
  • Provide proactive support and transparent issue communication to maximize client retention and therefore lifetime revenue

First Customer Strategy

The creator was introduced to the janitorial company through a friend. Recognizing the opportunity in an industry where local SEO is easy to rank for and clients have recurring needs, he proposed a revenue-sharing deal: 7% of gross revenue for every new client acquired through his marketing efforts, paid weekly for the lifetime of the account.

Pricing Insight

The 7% of gross revenue model creates strong alignment — the creator only gets paid when real value is delivered (a signed client). Expenses are minimal (marketing costs, Apollo.AI subscription), making the margin on $6-7K/month very high. The recurring weekly payment structure tied to client lifetime creates compounding passive income as new clients are added.

New Market Opportunities

  • Adjacent local service businesses (barbers, lawn mowers, painters, etc.) Commenter considered providing similar lead gen services to various local service professions, validating the model's replicability across many verticals
  • Multiple janitorial companies in different cities The creator's 3-market SEO strategy could be replicated with non-competing janitorial companies in other dense urban areas
  • Remote / virtual marketing services for local businesses Commenter noted doing this remotely (not in the US) seems like a blocker, but also highlights that the digital marketing component (SEO, Apollo) is inherently remote-capable

Key Takeaways

  • • Revenue-sharing partnerships with local service businesses can generate $6-7K/month with minimal ongoing effort — the key is lifetime recurring payments per client acquired
  • • 'Unsexy' local service businesses (janitorial, HVAC, etc.) are chronically underserved by digital marketing, making local SEO easy to dominate
  • • The partnership model (7% revenue share for lifetime of client) aligns incentives perfectly: the creator is motivated to acquire good clients and retain them through support
  • • Proactive, transparent communication when things go wrong (e.g., broken fixtures) is the primary retention strategy — clients value honesty over perfection
  • • Targeting larger industrial clients over smaller ones improves lifetime value, reduces churn, and creates more stable recurring revenue
  • • Personal introductions (friend referral) opened the partnership, but the model is replicable with cold outreach to other service companies in different markets

Sentiment Analysis

2 Pos / 1 Neu

Notable Quotes

"I love everything about what you're doing here. There's a lot of opportunity in a lot of different niches and it's all just being slept on. — busterarm"
"Many other types of 'sticky' and 'unsexy' businesses out-there that are very easy to rank highly in SEO locally in dense urban environments. — henrygabby"
"The larger industrial type facilities are better than the smaller in my experience. — henrygabby"
"Clients just want the teams to show up, do a good job, not break anything, listen to special requests, execute those special requests, and rinse wash repeat. — henrygabby"

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