Konfig
"Konfig replaces thousands of product images with interactive 3D configurators, enabling customers to customize colors, materials, and components of physical products in real time."
Marketing Channels
Hacker News
Founder shared the product in a Show HN-style thread, generating questions about pricing and use cases
Partnership with 3D firm
Partnered with a 3D company in Ukraine to handle modeling, allowing the team to focus on software development and sales
Documentation / self-serve
Basic docs exist at docs.konfig.xyz but founder acknowledges they need improvement for self-service onboarding
Growth Levers
- Make pricing page more prominent on the website to reduce friction for prospects
- Improve documentation to enable self-service onboarding and reduce hands-on setup dependency
- Target industries with high product customization needs: boats, cars, furniture, fashion accessories
- Showcase before/after comparisons (6,500 images vs. one 3D model) as compelling marketing content
- Offer a 'bring your own 3D models' path alongside the managed 3D modeling service
First Customer Strategy
The product originated from a personal need after creating approximately 6,500 images for a product configurator. The founder built Konfig to solve their own problem, then expanded it to serve other businesses needing customizable product visualization.
Pricing Insight
Pricing page exists at konfig.xyz/pricing but was not prominently visible. Ballpark cost is around $2,000 for boat configurators given existing CAD models. The team does not aim to profit from 3D modeling work — revenue comes from the software platform. Turnaround time is roughly one month after sign-off.
New Market Opportunities
- Gaming / simulation aesthetics Commenter compared Konfig to The Sims 3, suggesting potential crossover appeal in gaming-style product customization experiences
- Self-serve SaaS for smaller businesses Founder noted they tried fully SaaS-ifying the product but onboarding proved too hands-on, indicating an opportunity if onboarding can be simplified
Key Takeaways
- • Products born from solving your own pain point (6,500 manual images) have built-in credibility and deep domain knowledge
- • When self-serve onboarding proves too complex, partnering with a services firm can unlock growth while the product matures
- • Visible pricing reduces buyer friction — if a commenter cannot find pricing, many silent visitors will also miss it
- • Separating software revenue from services revenue (3D modeling) keeps the business model clean and scalable
- • Complex B2B products often require a hybrid model of self-serve software plus white-glove onboarding
Sentiment Analysis
2 Pos / 1 NeuNotable Quotes
"Very cool, since there's no pricing, what's the ballpark cost of some of the demos on the website? — upcoming-sesame"
"reminds me of the Sims 3! — mclau156"
Comments
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