Sportsbook API / Odds Assist Pro

"A single API for aggregated US sportsbook odds data, paired with a scanner tool that surfaces arbitrage, plus EV, and middles opportunities."
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sportsbookapi.com
Maker: and-not-drew
$500+/mo each (~$1,000+/mo combined); API revenue is stable with slow growth, Pro revenue spikes around major sporting events

Marketing Channels

Primary

Referrals & Promos

Odds Assist Pro revenue is described as 'almost all referrals and promos' with big spikes around major sporting events

Ongoing

Partner site (oddsassist.com)

Pro is positioned as the premium version of a pre-existing site owned by the creator's business partner, leveraging that established audience

Secondary

Organic/API word-of-mouth

API has consistent slow growth suggesting organic developer adoption

Growth Levers

  • Expand sportsbook coverage to more states as US sports betting legalization continues
  • Create content marketing around major sporting events (Super Bowl, March Madness) to capture seasonal search traffic
  • Build affiliate partnerships with sports betting content creators and tipster communities
  • Add more data endpoints (player props, live odds) to increase API stickiness
  • Develop case studies or public dashboards showing arbitrage success to drive Pro conversions

First Customer Strategy

The creator built Odds Assist Pro initially as a personal UI for sanity-checking their own API data, which naturally evolved into a full product. Leveraging a business partner's existing site (oddsassist.com) provided an immediate audience for the premium tier.

Pricing Insight

Two distinct revenue models: API likely subscription-based for developers (stable, recurring), and Pro likely freemium/subscription for end users (volatile, event-driven). The dual-product approach provides revenue diversification.

Key Takeaways

  • • Building a tool for your own needs (API data sanity checking) can organically evolve into a marketable product
  • • Partnering with someone who has an established audience in your niche accelerates distribution
  • • Running two intermingled products provides revenue stability: one steady (API), one spiky (consumer tool)
  • • Sports betting is a growing US market with recurring seasonal demand spikes that drive referral revenue
  • • Developer APIs can generate stable passive income even at modest scale

Sentiment Analysis

1 Pos

Notable Quotes

"Awesome sites! — daverathmanner"

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