NRI Meet

"A dating and meetup app built exclusively for Indians and Non-Resident Indians (NRIs), available on iOS and Android."
0
nrimeet.app
Maker: throwawayUS9
$250/mo (explicitly stated: 'Gets me around $250 per month')

Marketing Channels

Primary

Organic / Word of mouth

Creator states they haven't done much marketing, implying organic growth and word of mouth within the Indian diaspora community.

Planned

Paid marketing

Creator is planning to spend money on marketing to scale up.

Secondary

Hacker News

Shared the project in the HN yearly projects thread and is actively seeking investors.

Growth Levers

  • Target NRI communities in major diaspora cities (Bay Area, London, Toronto, Dubai, Singapore) with localized marketing
  • Partner with Indian cultural organizations, temples, and community events for offline distribution
  • Run targeted social media ads on platforms popular with the Indian diaspora (Instagram, WhatsApp groups)
  • Add community features beyond dating (events, meetups, cultural activities) to increase engagement and retention
  • Leverage the Neighar app (Indian neighborhood app) for cross-promotion within the same target audience
  • Explore referral programs where existing users invite friends from their NRI networks

First Customer Strategy

Started as a hobby project after Covid targeting a specific underserved niche — Indian and NRI dating/meetup. Grew organically without much marketing investment, reaching $250/mo on both iOS and Android platforms.

Pricing Insight

Generating $250/mo with minimal marketing suggests a viable monetization model (likely in-app purchases or subscriptions), with significant upside if marketing investment is applied.

Key Takeaways

  • • Niche dating apps targeting specific ethnic/cultural communities can achieve traction with minimal marketing
  • • The NRI community is an underserved market for culturally-specific social and dating apps
  • • Cross-platform availability (iOS + Android) is important for reaching a broad demographic
  • • A hobby project born from personal need (post-Covid social connection) can evolve into a revenue-generating product
  • • The creator also built Neighar (Indian Nextdoor equivalent), showing a pattern of building for the Indian diaspora vertical
  • • Actively seeking investors signals readiness to transition from hobby project to growth-stage startup

Sentiment Analysis

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