Blymp

"A B2B SaaS platform that gives out-of-home advertising media owners the tools to sell and market their inventory independently, like Shopify for billboard and OOH ad space."
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blymp.ca
Maker: true_pk
$600/mo with two clients

Marketing Channels

Ongoing

Hacker News

Creator shared their story on HN (item 42344002) and participates in Show HN threads

Primary

Direct outreach

Got first two paying customers within two weeks of building the MVP, suggesting direct sales or outreach

Growth Levers

  • Improve website messaging to clearly communicate the value proposition — a commenter noted difficulty understanding what the product does
  • Target media owners frustrated with marketplace commissions and loss of inventory control
  • Leverage the Shopify analogy in marketing copy to make the value proposition instantly relatable
  • Write case studies with existing clients to demonstrate ROI and build credibility
  • Expand content marketing by sharing the founder journey (already started via HN post)

First Customer Strategy

Built an MVP in two weeks and acquired the first paying customers within another two weeks. The rapid time-to-revenue suggests the creator identified a very specific pain point in the out-of-home advertising industry and likely reached out directly to media owners who were struggling with existing marketplace-based solutions.

Pricing Insight

At $600/mo with two clients, the implied average revenue per client is approximately $300/mo, which is reasonable for a B2B SaaS tool in the advertising space.

New Market Opportunities

  • Small and independent billboard operators The question about renting billboards suggests there is interest from the demand side too, hinting at a potential marketplace or two-sided platform opportunity

Key Takeaways

  • • A two-week MVP followed by a two-week sales cycle demonstrates that speed to market matters when the pain point is well-understood
  • • Positioning as 'Shopify for X' is a powerful framing that instantly communicates the business model to potential customers and investors
  • • Website clarity is critical — even interested visitors will bounce if the value proposition is not immediately obvious
  • • B2B SaaS in niche industries (out-of-home advertising) can reach meaningful revenue quickly with just a handful of clients
  • • Replacing marketplace dependency with self-serve tools resonates with business owners who want control over their inventory

Sentiment Analysis

1 Pos / 1 Neu

Notable Quotes

".ca! very cool — xisthesqrtof9"
"having a hard time figuring out what you do from your website — xisthesqrtof9"

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