Standly
"A standing desk companion app for iOS and Mac that helps users build stamina for standing and stretching while working, especially targeting those with lower back pain."
Marketing Channels
Creator talked to people on Reddit to grow the product
Word of mouth
In-person conversations and word of mouth sales were key growth drivers
App Store Optimization (ASO)
Most downloads come from organic search; ASO is an active strategy
Organic App Store search
Most downloads are from organic search in the App Store
Hacker News
Shared project in side-project thread
Growth Levers
- Double down on ASO by targeting keywords related to standing desk, ergonomics, back pain, and desk timer
- Create content for health and ergonomics subreddits demonstrating the app's stamina-building approach
- Target the EU market more aggressively given existing traction (localize marketing, not just the app)
- Partner with standing desk manufacturers for co-marketing or bundled recommendations
- Build corporate/enterprise wellness program integrations to access B2B distribution
- Create shareable standing streaks or achievements to drive word of mouth
First Customer Strategy
Launched on Mac first in February 2025, then expanded to iOS. Grew steadily by engaging directly with potential users on Reddit and in person. Word of mouth and App Store Optimization drove most organic downloads, with the EU being the primary customer base.
Pricing Insight
No specific pricing details shared. As an iOS/Mac app, likely uses a one-time purchase or subscription model through the App Store.
Key Takeaways
- • Direct engagement on Reddit and in-person conversations are effective low-cost growth strategies for niche apps
- • Expanding from one platform (Mac) to another (iOS) can meaningfully increase downloads and revenue
- • App Store Optimization is a critical and sustainable growth channel for utility apps
- • Health and ergonomics pain points (especially back pain) resonate strongly with remote workers
- • EU customers can be a significant market for health/productivity apps -- do not assume US-centric distribution
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