Audjust

"A service to manipulate (shorten, lengthen, loop) audio for video editors and music producers."
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audjust.com
Maker: jaflo
$500+/mo (thread context — creator mentions paid accounts have brought in enough to cover costs and make profit, no specific figure mentioned)

Marketing Channels

Primary

Hacker News (Show HN)

Had a well-received Show HN post (item 36480687) that 'kicked things off' for the product

Ongoing

Word of mouth / organic

Product targets a niche professional audience (video editors, music producers) likely discovering it through search and community

Growth Levers

  • Target video editing and music production communities (YouTube creator forums, music production subreddits)
  • Create tutorial content showing Audjust workflows integrated with popular DAWs and video editors
  • Pursue integrations or plugins with popular editing software (Premiere Pro, DaVinci Resolve, Ableton)
  • Leverage SEO for long-tail queries like 'shorten audio for video' or 'loop music for editing'
  • Offer a referral or affiliate program targeting content creators with audiences in the editing niche

First Customer Strategy

Launched with a Show HN post that was well-received and drove initial traction. After that initial boost, the creator iterated on the product — renaming it and adding paid accounts — to convert free users into paying customers.

Pricing Insight

Freemium model with paid accounts; enough revenue to cover costs and generate some profit, suggesting a lean cost structure with a sustainable pricing tier.

Key Takeaways

  • • A well-timed Show HN launch can provide meaningful initial traction for niche developer/creator tools
  • • Building a side project in spare time can reach profitability with a lean cost structure
  • • Renaming and adding paid tiers post-launch shows iterative product development driven by early user feedback
  • • Niche audio manipulation tools for content creators fill a gap between full DAWs and basic editors

Sentiment Analysis

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