Brick Ranker
"A website that tracks the value of LEGO sets and minifigures, with collection cataloguing, earning ~$500/mo from AdSense and affiliate schemes with only ~1 hour of maintenance per month."
Marketing Channels
SEO / Organic search
Content-driven site tracking LEGO values — likely attracts organic search traffic from LEGO collectors and investors
AdSense
Display advertising as a primary revenue stream
Affiliate schemes
Affiliate revenue from LEGO-related purchases
Hacker News
Shared on HN Show thread
Growth Levers
- Add premium subscription tier for advanced analytics, alerts on value changes, or portfolio insights
- Expand affiliate partnerships with LEGO marketplaces (BrickLink, eBay, Amazon)
- Create content marketing around LEGO investment/collecting trends to boost SEO
- Build a community feature for collectors to trade or discuss sets
- Add price alerts or notification features to drive user engagement and return visits
- Consider a mobile app for on-the-go collection management
First Customer Strategy
Built a data-driven website serving the LEGO collecting community with value tracking and collection cataloguing. Revenue comes passively from AdSense and affiliate programs, requiring minimal ongoing effort (~1 hour/month) due to heavy automation.
Pricing Insight
Free to use with revenue from advertising (AdSense) and affiliate commissions. No direct pricing to users. Creator notes they wish revenue were higher but the extremely low time investment (~1 hour/month) makes it efficient.
Key Takeaways
- • Highly automated content/data sites can generate $500/mo with just 1 hour of maintenance — excellent return on time invested
- • AdSense + affiliate models work well for niche hobbyist communities with purchasing intent
- • LEGO collecting is a passionate niche with real investment behavior, making value-tracking tools valuable
- • There may be untapped revenue potential in adding premium/subscription features on top of the free ad-supported model
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