CoPlay

"A platform for managing fleets of gaming consoles, user accounts, and subscriptions for pediatric hospitals -- essentially an MDM for Xbox devices and managed gaming subscriptions."
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coplay.io
Maker: bradyriddle
$6,000 MRR in 2025, with projected doubling to ~$12K MRR in 2026

Marketing Channels

Primary

Direct sales to hospitals

Healthcare/pediatric hospital sales likely involve direct outreach and relationship building

Secondary

Hacker News

Shared project in side-project thread

Ongoing

Slow organic growth

Creator describes 'slow but steady growth' over 3 years since launch

Growth Levers

  • Expand from pediatric hospitals to other healthcare facilities with patient entertainment needs (rehab centers, long-term care)
  • Partner with Xbox/Microsoft and hospital gaming charity programs (like Child's Play) for co-marketing
  • Present at healthcare IT conferences (HIMSS, CHIME) to build credibility and pipeline
  • Create case studies showing patient satisfaction improvements and IT time savings
  • Explore managed subscription bundling to increase per-hospital contract value

First Customer Strategy

Launched CoPlay approximately 3 years ago targeting the niche intersection of gaming console fleet management and pediatric healthcare. Growth has been slow but steady, suggesting direct sales and relationship-based acquisition with hospital IT departments and child life programs.

Pricing Insight

No specific per-unit pricing mentioned. $6K MRR across pediatric hospital clients suggests enterprise-level pricing per hospital or per-console fleet.

Key Takeaways

  • • Niche B2B products serving institutional customers (hospitals) can achieve meaningful MRR with slow, steady growth
  • • MDM-style tools for non-traditional devices (gaming consoles) represent underserved markets
  • • Healthcare-focused products benefit from long customer lifecycles and institutional budgets
  • • Patience with B2B sales cycles (3 years to $6K MRR) is necessary in institutional markets
  • • Products at the intersection of two domains (gaming + healthcare) face less competition

Sentiment Analysis

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