Atomic Note-Taking

"A book and course on note-taking methodology that has sold in 69 countries, with a companion note-taking app (Flowtelic) in development."
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atomicnotetaking.com
Maker: martin-adams
$1,000/mo (explicitly stated by creator)

Marketing Channels

Primary

Book/course sales

The book/course is the main revenue driver, sold internationally in 69 countries

Planned

Waitlist for Flowtelic app

Building a waitlist at join.flowtelic.com to capture early adopters for the upcoming app

Secondary

Hacker News community

Sharing progress in HN threads to build awareness among technical note-taking enthusiasts

Growth Levers

  • Use the existing book audience as a built-in beta user base for the Flowtelic app launch
  • Create content marketing around the 'atomic note-taking' methodology to capture SEO traffic in the productivity/PKM space
  • Partner with or get featured by productivity YouTubers and podcasters (e.g., Ali Abdaal, Tiago Forte audiences)
  • Position Flowtelic's 'flow state' and 'autotelic experience' differentiators against competitors like Obsidian, Notion, and Roam
  • Leverage the 69-country distribution as social proof in marketing materials

First Customer Strategy

Leveraged a book/course as the initial product to build authority in the note-taking methodology space. The international reach (69 countries) suggests distribution through online course platforms or self-publishing channels with global reach. The book serves as a funnel for the upcoming Flowtelic app.

Pricing Insight

Book/course generates ~$1K/mo; the Flowtelic app is pre-revenue with a waitlist, suggesting a freemium or subscription model may follow, seeded by the existing audience.

Key Takeaways

  • • A book or course can serve as both a standalone revenue stream and a lead generator for a software product
  • • International sales (69 countries) demonstrate that English-language digital knowledge products have global reach without localization
  • • Building methodology/philosophy first, then software, creates a differentiated product grounded in a clear point of view
  • • The PKM (Personal Knowledge Management) space is crowded, but a strong content-driven brand can carve out a niche
  • • $1K/mo from a side project book shows the viability of info-product side hustles for developers

Sentiment Analysis

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