Half Lemons

"An iOS app that finds recipes using the ingredients you already have, with a freemium model offering lifetime purchases and monthly subscriptions."
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halflemons.com
Maker: FarProfessor
no rev. info provided

Marketing Channels

Primary

Apple App Store

iOS app relying on App Store discovery and organic downloads

Secondary

Hacker News

Shared on HN Show thread to reach tech-savvy audience

Growth Levers

  • Add annual subscription tier to capture users who want commitment without monthly friction
  • Target food waste reduction angle — 'use what you have' messaging resonates with sustainability trends
  • App Store Optimization (ASO) for ingredient-based recipe search keywords
  • Social media content showing meals made from random ingredient combinations
  • Partner with grocery delivery services for ingredient-aware recipe suggestions
  • Leverage AI to improve ingredient recognition and recipe matching

First Customer Strategy

Launched an iOS app in the recipe/cooking space with a freemium model. Offers both lifetime purchases and monthly subscriptions to capture different buyer preferences, with plans to add an annual subscription for experimentation.

Pricing Insight

Freemium model with lifetime purchase and monthly subscription options. Planning to add an annual subscription tier — indicates experimentation with pricing to find optimal conversion and retention balance.

Key Takeaways

  • • Freemium with multiple monetization options (lifetime, monthly, annual) allows testing what converts best
  • • Ingredient-based recipe search addresses a real everyday pain point with broad consumer appeal
  • • iOS-only limits market reach but allows focused development and higher average revenue per user
  • • Iterating on pricing (adding annual sub) shows healthy experimentation mindset for consumer apps

Sentiment Analysis

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