WhatDinner (+ FluentRead and other projects)

"A portfolio of apps and SaaS sites including WhatDinner (a Tinder-style swipe interface to decide what to eat) and FluentRead (a language learning app focused on memorizing sentences), collectively generating $500/mo."
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whatdinner.com
Maker: kiru_io
$500/mo combined across all apps, SaaS sites, and games

Marketing Channels

Primary

App Store

FluentRead distributed via Apple App Store; WhatDinner available via web

Secondary

Hacker News

Shared in the annual Show HN projects thread

Ongoing

Multi-product portfolio

Revenue comes from combining multiple small projects (apps, SaaS sites, games)

Growth Levers

  • Focus marketing effort on the highest-revenue product in the portfolio to maximize ROI
  • Cross-promote between apps — WhatDinner users may be interested in other lifestyle apps
  • Optimize App Store listing for FluentRead with keywords, screenshots, and reviews
  • Add social/sharing features to WhatDinner (share dinner decisions with friends/partner)
  • Create viral TikTok/Instagram content around the 'Tinder for food' concept
  • Consider consolidating the portfolio under a single brand for compound brand equity

First Customer Strategy

No specific acquisition strategy mentioned. The creator takes a portfolio approach, building multiple small apps and SaaS sites across different niches (food decisions, language learning, games) and combining their revenues to reach the $500/mo threshold.

Pricing Insight

No individual pricing details mentioned. The combined revenue of $500/mo across multiple products suggests each individual product generates relatively modest income.

Key Takeaways

  • • A portfolio of small projects can collectively reach revenue thresholds that no single project achieves alone
  • • Familiar UX metaphors (Tinder-style swiping) can make mundane decisions (what to eat) feel engaging
  • • Diversifying across app categories (food, language learning, games) reduces dependence on any single market
  • • The multi-project approach trades depth for breadth — each product may have limited growth ceiling individually

Sentiment Analysis

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