Multy

"A list-making platform with 50k lists and 8k users, monetized through ads and subscriptions, that lets users create and share collaborative lists."
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multy.me
Maker: Etheon
~400 EUR/mo MRR (from ads and subscriptions)

Marketing Channels

Primary

Hacker News

An early HN post (item 25870504) was described as a 'small success' and drove initial traction 5 years ago

Ongoing

Organic / SEO

With 50k lists, the platform likely generates organic search traffic from indexed user-created content

Ongoing

Ad revenue

Ads are part of the revenue model, suggesting the platform has meaningful traffic

Growth Levers

  • Leverage the 50k lists as SEO assets by ensuring they are well-indexed and discoverable
  • Re-launch on HN with a Show HN post highlighting 5 years of growth and 50k lists milestone
  • Add social sharing features to lists to encourage viral distribution
  • Create template lists for popular use cases (travel packing, gift ideas, reading lists) to attract new users
  • Explore partnerships with productivity and organization communities

First Customer Strategy

The creator launched Multy on Hacker News 5 years ago, which resulted in a 'small success' and drove the initial user base. Since then, the product has grown organically to 8k users and 50k lists through continued maintenance.

Pricing Insight

Dual revenue model combining ads and subscriptions, generating ~400 EUR/mo MRR. The hybrid approach suggests free users see ads while subscribers get an ad-free or premium experience.

New Market Opportunities

  • Collaborative team lists With 50k lists already created, there may be demand for team/collaborative list features for workplaces
  • Content moderation tooling Commenter raised the spam/abuse question, indicating that as the platform grows, trust and safety features become a selling point

Key Takeaways

  • • A single successful HN launch can provide enough initial traction to sustain a side project for years
  • • User-generated content (50k lists) creates a compounding SEO advantage over time
  • • Hybrid monetization (ads + subscriptions) can work well for platforms with both free and paying users
  • • Building admin/moderation tools early prevents spam and abuse from undermining the platform as it scales
  • • Steady maintenance over 5 years with modest but consistent revenue (~400 EUR/mo) is a viable lifestyle business model

Sentiment Analysis

1 Neu

Notable Quotes

"how do you deal with spam/abuse? — internet_points"

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