TrueCast
"An AI-powered recruiting assistant that gives tech and non-tech recruiters real-time hard skills knowledge so they can better assess candidates before submitting them to hiring teams."
Marketing Channels
Direct networking
Creator explicitly states they are doing 'direct networking atm' as their current go-to-market approach, indicating personal outreach and relationship-based selling
Hacker News
Used the HN thread to share progress, seek go-to-market advice, and offer free trials to potential users
Free trials
Creator actively offers free trials to anyone interested, using the HN thread as a discovery channel
Growth Levers
- Target staffing agencies and recruiting firms who manage high volumes of technical candidates — they have the most acute need for skills assessment tools
- Build case studies from existing 3 customers showing measurable improvements in candidate quality or time-to-hire
- Partner with HR tech platforms or ATS (Applicant Tracking Systems) as an integration to reach recruiters where they already work
- Create content demonstrating technical assessment scenarios — blog posts, webinars, or video demos — to build inbound interest
- Attend HR tech conferences and recruiting industry events for concentrated access to target buyers
- Leverage the 'human-first recruiting' positioning as a differentiated brand message against AI-replacement narratives
First Customer Strategy
The team acquired their first 3 customers through direct networking — personal outreach and relationship-building rather than inbound or content marketing. They are still actively experimenting with go-to-market approaches and openly seeking advice on how to enter the recruiting tools market more effectively.
Pricing Insight
Priced at 600 EUR/month per customer, positioning it as a mid-market B2B SaaS tool. This price point suggests targeting companies with dedicated recruiting teams rather than individual freelance recruiters. The bot option for self-conducted interviews adds a premium automation feature.
New Market Opportunities
- Open application pre-filtering The bot option for self-conducted interviews is already being used for pre-filtering open applications, suggesting a potential standalone product or feature for high-volume hiring
Key Takeaways
- • Direct networking is a viable early-stage sales channel for B2B SaaS but inherently unscalable — the team's awareness of this limitation is a strength
- • Positioning as 'human-first' recruiting technology is a smart differentiation in an AI-saturated market where many tools threaten to replace recruiters
- • At 3 customers and 1,800 EUR/mo, the product is at the critical stage where product-market fit signals need to be validated before investing in scalable channels
- • Offering free trials and openly asking for go-to-market advice on HN shows a builder-first mentality that resonates with technical audiences
- • The dual product offering (real-time recruiter assistant + self-service bot interviews) could create confusion or could become two distinct product lines
Sentiment Analysis
1 NeuNotable Quotes
"Rather than replacing recruiters in the HR process, we want to give them real time hard skills knowledge superpowers so they can better assess candidates before submitting them to their teams — Frajedo"
"We are still unsure on how to enter such market, so we are doing direct networking atm — Frajedo"
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