Spl.ing
"A website spellchecker and proofreader that uses AWS Step Functions to process and identify errors across entire sites."
Marketing Channels
Primary
Hacker News
Creator posted in HN Show thread offering to run free checks on commenters' websites as a lead-gen tactic
Planned
Community comment outreach
A commenter referenced the 'TripleChecker spam' approach of replying to every comment containing a URL to promote a spellchecking tool, noting that despite annoying most people, a small percentage convert
Growth Levers
- Offer free website audits in developer communities to demonstrate value and generate leads
- Consider automated outreach on forums where users share URLs, balancing conversion vs. spam perception
- Leverage AWS Step Functions as a technical differentiator when marketing to developer audiences
- Build a freemium tier with limited checks to drive organic adoption
First Customer Strategy
The creator used a direct engagement strategy on Hacker News, offering free spellchecks on commenters' websites as a way to demonstrate value and attract early users.
Pricing Insight
No pricing details shared in the thread.
New Market Opportunities
- Aggressive forum-based outreach Referenced the 'TripleChecker' approach of replying to every HN comment containing a URL, noting that for every 8 people it annoys, 2 may convert
Key Takeaways
- • Offering free audits or demos in community threads is a low-cost way to generate interest and demonstrate product value
- • Aggressive outreach tactics can convert a small percentage of users but risk reputation damage
- • Spellchecking tools benefit from 'show, don't tell' marketing where live results on a user's own site are the best pitch
- • Using interesting tech stacks (AWS Step Functions) can be a conversation starter in developer communities
Sentiment Analysis
1 NeuNotable Quotes
"I'm sure for every 8 people that it makes angry there are 2 who actually convert so :shrug: — mdaniel"
Comments
0 totalNo comments yet.