The Wheel Screener

"A suite of fintech SaaS tools for options traders, including screeners optimized for selling options (Wheel strategy), buying LEAPS, and viewing real-time dealer hedging metrics."
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wheelscreener.com
Maker: fullstackchris
$2,000/mo combined profits across all products since July 2025; previously hovered around $500/mo

Marketing Channels

Primary

Education content (books, courses)

Creator produces educational books and courses about options trading that funnel users to SaaS products

Secondary

Hacker News

Shared project portfolio in side-project thread

Ongoing

Product portfolio cross-selling

Sister products (LEAPS Screener, VannaCharm) create a product ecosystem for options traders

Growth Levers

  • Continue launching complementary SaaS products (1-2 planned for 2026) to increase per-customer revenue
  • Use educational content as a top-of-funnel acquisition channel for SaaS products
  • Cross-sell between sister products (Wheel Screener, LEAPS Screener, VannaCharm) to existing customers
  • Build community around options trading education to create recurring engagement
  • Target options trading subreddits, Discord servers, and YouTube for audience growth

First Customer Strategy

Leveraged education content (books and courses) about options trading to build an audience, then created SaaS tools that serve the same audience. The educational content establishes authority and drives organic traffic to the paid tools.

Pricing Insight

No specific pricing details shared, but combined profits of $2K/mo across multiple products suggests modest per-product pricing suitable for individual retail traders.

Key Takeaways

  • • Building an ecosystem of related micro-SaaS products for the same audience compounds revenue faster than a single product
  • • Educational content (books, courses) serves as a powerful top-of-funnel for paid SaaS tools
  • • Patience matters: hovering at $500/mo for a long time before breaking through to $2K/mo shows compounding growth takes time
  • • Niche fintech tools for specific trading strategies can sustain a solo developer path toward full-time independence
  • • Launching new products that are already profitable within weeks (VannaCharm) is possible when you have an existing audience

Sentiment Analysis

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