That Sex Quiz

"A quiz for couples to improve their intimacy, with a pricing model change that drove revenue from $5/day to $50/day."
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thatsexquiz.com
Maker: aarreedd
$50/day (~$1,500/mo) after pricing model change, up from $5/day

Marketing Channels

Primary

Hacker News

Creator shared the product and notably the 10x revenue improvement from a pricing change

Growth Levers

  • Experiment aggressively with pricing models — small changes can yield 10x revenue improvements
  • Target couples and relationship-focused communities (forums, social media groups, therapy networks)
  • Leverage the dramatic pricing case study as marketing content to attract attention from indie maker communities
  • Partner with couples therapists and relationship coaches for referral traffic
  • Create shareable quiz results to drive organic word-of-mouth growth

First Customer Strategy

Details not provided in the thread, but the creator's focus was on pricing optimization rather than acquisition channels. The 10x revenue jump from $5 to $50 per day came from changing the pricing model, not from increased traffic.

Pricing Insight

The creator changed the pricing model and saw a dramatic 10x increase in daily revenue (from $5/day to $50/day). A commenter asked what specifically changed, but no reply was captured in this thread, leaving the exact pricing change unknown.

Key Takeaways

  • • Pricing model changes can have outsized impact on revenue without requiring more users — this project saw a 10x increase
  • • Relationship and intimacy products have built-in word-of-mouth potential since they inherently involve two people
  • • Sharing specific revenue metrics ($5 to $50/day) generates community interest and follow-up questions, which is itself a marketing strategy
  • • Even with minimal thread engagement, a compelling revenue growth story stands out in crowded Show HN threads

Sentiment Analysis

1 Neu

Notable Quotes

"what did you change about the pricing model that improved sales so much? — samteeeee"

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