Cadence Prints

"Turn your Strava and fitness data into beautiful wall art prints, making personalized gifts from your athletic achievements."
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cadenceprints.com
Maker: Ave
A few hundred $/month, with seasonal spikes around holidays

Marketing Channels

Ongoing

Hacker News

Creator shares the project in yearly HN threads

Primary

Seasonal gifting

Sales pick up around holidays as the product works well as a Christmas gift

Secondary

Strava integration

Strava ecosystem provides a built-in audience of fitness enthusiasts

Growth Levers

  • Lean into holiday and gift-giving seasonal marketing (Christmas, Father's Day, Valentine's Day, marathon season)
  • Expand beyond Strava to other fitness platforms (Garmin, Apple Health, Peloton)
  • Create shareable previews so users can show their art on social media before purchasing
  • Partner with running clubs, cycling groups, and fitness influencers for affiliate marketing
  • Offer corporate/team options for running clubs or cycling teams

First Customer Strategy

Built during COVID when fitness tracking and home decoration overlapped in popularity. The Strava integration provides a natural discovery channel through fitness communities, and the gift-worthy nature of the product drives seasonal word-of-mouth.

Pricing Insight

No specific pricing mentioned in the thread, but the 'few hundred $/month' revenue with physical product fulfillment suggests moderate price points typical of custom wall art.

New Market Opportunities

  • Gift market Creator explicitly notes it makes a nice Christmas gift, suggesting untapped potential in gift-specific marketing channels

Key Takeaways

  • • COVID-era side projects can sustain modest revenue for years with minimal maintenance
  • • Products that double as gifts have built-in seasonal demand spikes worth planning around
  • • Integrating with a platform's data (Strava) gives access to a passionate, identity-driven user base
  • • A 'few hundred $/month' lifestyle business can persist for years without heavy marketing investment
  • • Beautiful design and clear concept earn repeat recognition even from casual observers

Sentiment Analysis

1 Pos

Notable Quotes

"I've come across this before. It's a beautiful site/concept. — darkstar_16"

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