Equipment Arbitrage (Work Platforms / Mast Lifts)

"Buying work platforms and mast lifts at equipment auctions and reselling them on Facebook Marketplace for a $1,000+ profit per unit."
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Maker: JP_Watts
$6,000 from 6 units sold (~$1,000 profit each after expenses), with $5,000 more expected from 5 additional units being bid on

Marketing Channels

Primary

Facebook Marketplace

Primary sales channel for reselling cleaned-up equipment to end buyers

Primary

Equipment auctions

Sourcing channel — buying undervalued work platforms at auction

Growth Levers

  • Scale by attending more auctions and bidding on larger lots
  • Expand to other types of equipment with similar auction-to-marketplace arbitrage potential
  • Build relationships with auction houses for early access to inventory
  • Create a dedicated online presence or listing site for used work platforms to capture search traffic
  • Add minor refurbishment services to increase per-unit margins

First Customer Strategy

Bought 6 small work platforms at an equipment auction, cleaned them up minimally, and listed them on Facebook Marketplace. The arbitrage opportunity comes from the price gap between auction lots (bulk/liquidation pricing) and retail marketplace demand. No complex marketing needed — just listing on a high-traffic platform.

Pricing Insight

Approximately $1,000 profit per unit after expenses. The model relies on buying low at auction and selling at market price on Facebook Marketplace, with minimal value-add (cleaning).

Key Takeaways

  • Arbitrage between auction and marketplace channels can be highly profitable with minimal effort
  • Physical goods flipping is a viable side income that does not require software skills
  • Facebook Marketplace remains a powerful sales channel for used equipment with a local buyer base
  • Minimal value-add (just cleaning) can yield $1,000+ margins when the sourcing channel is right
  • Scalability is limited by auction availability and capital, but the per-unit economics are strong

Sentiment Analysis

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