Filestash

"An open-source Dropbox-like frontend for any cloud storage protocol (S3, SFTP, FTP, SMB, NFS) with revenue from enterprise plugins and customization services."
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Marketing Channels

Primary

Open source (GitHub)

Core product is open source on GitHub, providing organic discovery and community trust

Secondary

Hacker News

Creator references the famous Dropbox/FTP HN comment as inspiration, sharing the product in the HN community where the story resonates

Growth Levers

  • Expand the plugin marketplace to encourage community contributions and increase lock-in
  • Target enterprise buyers who need compliant file management with SSO and audit trails
  • Create integration guides for popular cloud providers to capture search traffic
  • Build case studies from enterprise deployments to establish credibility with larger buyers
  • Offer managed hosting as an additional revenue stream alongside self-hosted
  • Position against proprietary file management solutions on cost and flexibility

First Customer Strategy

Built an open-source file management frontend inspired by the iconic HN Dropbox/FTP comment. Revenue comes from enterprise customization and plugins (SSO, audit), leveraging the open-source community as a funnel for paid enterprise features.

Pricing Insight

Open-core model: free open-source base product with revenue from enterprise plugins (SSO, audit) and custom file management solution consulting. The plugin architecture enables modular upselling.

Key Takeaways

  • Open-core business models can generate revenue through enterprise plugins while maintaining community goodwill
  • A modular plugin architecture allows selling individual features (SSO, audit) to enterprise customers
  • Building on top of existing protocols (S3, SFTP, FTP, SMB, NFS) rather than proprietary storage reduces adoption friction
  • Cultural touchstones (the infamous HN FTP comment) make for compelling product origin stories that resonate with technical audiences
  • Custom file management solutions represent a steady B2B revenue stream alongside the open-source product

Sentiment Analysis

1 Neu

Notable Quotes

"This was made as a reflection of the Dropbox launch top comment with the infamous FTP guy as I was wondering what was missing from the FTP specs to be able to make a great interface to a protocol like FTP — mickael-kerjean"

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