Hyperpaper
"A custom planner and calendar generator designed specifically for e-ink tablets like reMarkable, Supernote, and Kindle Scribe, with revenue that is seasonal but consistently above $500/month."
Marketing Channels
Hacker News
Show HN thread generated enough traffic to potentially cause a 'hug of death' on the site; product has been around since at least 2022
E-ink tablet communities
Product targets a specific niche (reMarkable, Supernote, Kindle Scribe users), likely marketed through device-specific communities and forums
Organic/word of mouth
A commenter revealed they bought the product back in 2022, indicating sustained customer base over multiple years
Growth Levers
- Optimize for seasonal peaks — ramp up marketing before New Year and back-to-school when planner demand spikes
- Fix site performance issues to handle traffic surges (images loading slowly was reported)
- Expand device compatibility to newer e-ink tablets as they enter the market
- Create template libraries (academic planners, project planners, habit trackers) to increase average order value
- Partner with e-ink tablet review channels and communities for featured mentions
- Consider a subscription model for monthly/weekly planner updates to smooth out seasonal revenue
First Customer Strategy
The creator targeted a specific niche — e-ink tablet owners who want custom planners and calendars. By building for specific devices (reMarkable, Supernote, Kindle Scribe), the product serves an underserved market where generic planning tools do not work well. The product has been active since at least 2022, demonstrating long-term viability.
Pricing Insight
No specific pricing mentioned in the thread. Revenue is described as 'highly seasonal' but now consistently above $500/month, suggesting the product may be sold as annual planner PDFs or templates that peak around New Year and back-to-school periods.
New Market Opportunities
- New e-ink devices Already targets reMarkable, Supernote, and Kindle Scribe; new e-ink tablets entering the market represent expansion opportunities
- HN community traffic Noted clicking through to check all projects, suggesting the HN audience is actively evaluating products from these threads
Key Takeaways
- • Niche products targeting specific hardware ecosystems (e-ink tablets) can sustain consistent revenue with a small but dedicated customer base
- • Seasonal products can still cross meaningful revenue thresholds when the niche is well-served
- • Site performance under traffic spikes matters — slow-loading images can create a poor first impression
- • Products that have survived since 2022 and continue to grow demonstrate real product-market fit rather than a one-time viral spike
- • The e-ink tablet market is growing and underserved by traditional productivity tools, creating opportunity for specialized solutions
- • Longevity in a niche market (2+ years) is itself a form of competitive moat — customers trust established products
Sentiment Analysis
1 Pos / 1 NeuNotable Quotes
"FWIW it took at least 30 seconds for the images to show up, first I thought it's a collection of white papers before it populated. — dewey"
"lol I bought this back in 2022! — RevertBusload"
"Could be getting a little hug of death. I've been clicking through to check almost all of these projects out :) — smikwily"
Comments
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