ScreenMemory
"A macOS app that continuously records your screens and lets you navigate a visual timeline and calendar of your activity, positioned as a Rewind.ai alternative."
Marketing Channels
Personal website / portfolio
Creator maintains a personal website (jontelang.com) showcasing all macOS apps
Dedicated product website
ScreenMemory has its own domain (screenmemory.app) for focused marketing and SEO
Hacker News
Shared in the HN year-end projects thread
Growth Levers
- Capitalize on Rewind.ai's pivot/changes by explicitly marketing ScreenMemory as the best alternative for users seeking screen recording and recall
- Optimize SEO for 'Rewind.ai alternative' and 'screen recording timeline' keywords
- Create comparison content and landing pages highlighting differences from Rewind and other competitors
- Build a portfolio effect — cross-promote ScreenMemory through other macOS apps on jontelang.com
- Target productivity and knowledge-worker communities where screen recall is a high-value use case
- Consider adding AI-powered search of recorded screen content as a premium feature
First Customer Strategy
The creator builds macOS apps as an indie developer and drives revenue primarily through ScreenMemory. Positioning the app as a Rewind.ai alternative likely captures search traffic from users looking for alternatives to the well-known (and now discontinued/pivoted) Rewind product. Specific first-customer acquisition details are not mentioned.
Pricing Insight
No specific pricing mentioned in the thread. As a macOS app averaging $500/mo with irregular revenue, it likely uses either a one-time purchase model (causing revenue spikes) or a subscription model with a small but steady user base.
New Market Opportunities
- Remote workers and distributed teams Screen recording with timeline navigation is valuable for remote workers who need to recall past activities, meetings, or research sessions
- Privacy-conscious users If ScreenMemory stores data locally (unlike cloud-based alternatives), this is a strong differentiator for privacy-focused users
Key Takeaways
- • Positioning as an alternative to a well-known product (Rewind.ai) is a powerful acquisition strategy that leverages existing market awareness
- • Indie macOS development can sustain meaningful side-project income, even with irregular revenue patterns
- • Having a portfolio of apps provides diversification and cross-promotion opportunities
- • Dedicated product domains (screenmemory.app) signal professionalism and enable focused SEO and marketing efforts
- • Screen recording and recall tools address a genuine productivity pain point that is growing with increased screen time
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