TradeInsight
"A website that alerts users about insider trading and congressional trading activity, helping retail investors track what politicians like Nancy Pelosi are buying and selling."
Marketing Channels
Hacker News
Show HN thread for awareness; revealed branding issues during discussion
Organic/SEO
No explicit marketing channels mentioned; the product relies on the inherent virality of congressional trading as a topic
Growth Levers
- Secure the common misspelling domain (tradesinsight.info) and redirect it to the main site
- Ensure consistent branding and correct domain name in all communications
- Clarify legal standing regarding use of Senate EFD data for commercial purposes
- Leverage the viral appeal of congressional trading stories on social media (Twitter/X, Reddit)
- Consider positioning as a 'news and communications media' outlet to satisfy Senate data usage terms
- Build email alert lists to create recurring engagement and reduce dependency on organic discovery
First Customer Strategy
The creator built an alert service around the publicly interesting topic of congressional and insider trading. Customer acquisition appears to be in early stages — the creator admits not yet reaching $500/mo and humorously attributes part of the problem to consistently misspelling their own domain name.
Pricing Insight
No pricing details mentioned. Revenue is approaching but not yet at $500/mo. The infrastructure is described as 'a bit complicated' requiring significant maintenance time, suggesting the cost of running the service may be a factor.
New Market Opportunities
- Alternative domain / misspelling protection Suggested buying the plural version (tradesinsight) as it was still available and the creator kept typing it wrong
- Legal compliance consideration Raised the question of whether commercial use of Senate EFD search data is covered under the 'news and communications media' exception
Key Takeaways
- • Consistent branding and correct domain spelling in all communications is essential — the creator's own typos may have cost them customers
- • Products built on government data sources need to carefully verify legal terms of use before commercializing
- • Buying common misspellings and typo variants of your domain is a cheap insurance policy
- • Congressional and insider trading tracking is a topic with built-in viral potential but also legal complexity
- • Infrastructure complexity and maintenance overhead can be a hidden cost that eats into margins for data-aggregation products
- • Being transparent about early-stage revenue ('not $500/month yet') builds credibility in community discussions
Sentiment Analysis
2 NeuNotable Quotes
"Always make sure you get that name right. — passwordreset"
"Is your use case covered by this? [referencing Senate EFD commercial use restrictions] — akudha"
"Maybe this is why I didn't get customers, keeping typing it wrongly. — timmit"
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