Marin Labs (Trivia Game for Latin America)

"A development studio that launched a tropicalized trivia game for Latin America on iOS and Android, currently in early revenue stages."
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marinlabs.io
Maker: marco-dev
$14.00/mo MRR (explicitly stated by creator)

Marketing Channels

Primary

App Store / Google Play

Mobile game launched on both iOS and Android, relying on store discovery

Secondary

Hacker News

Shared early-stage progress in HN thread with self-deprecating humor about $14 MRR

Growth Levers

  • Focus on local social media marketing in Latin American markets (TikTok, Instagram, WhatsApp groups)
  • Add multiplayer or social features to enable viral sharing among friend groups
  • Localize for specific Latin American countries with country-specific trivia content
  • Leverage the studio model to cross-promote between future Marin Labs products
  • Run targeted ads in Latin American markets where CPA is typically lower
  • Partner with Latin American content creators and influencers for authentic promotion

First Customer Strategy

Launched a localized trivia game targeting the Latin American market on both major mobile platforms. Still in very early stages with $14 MRR, indicating the product is in its initial traction phase.

Pricing Insight

No specific pricing model mentioned. At $14 MRR, the game likely uses in-app purchases or a small one-time purchase price typical of mobile games.

Key Takeaways

  • Localizing popular game formats for underserved regional markets is a viable differentiation strategy
  • Building under a studio brand (Marin Labs) allows for multiple product launches and cross-promotion
  • Early-stage MRR ($14) shows the importance of transparent progress sharing in builder communities
  • Mobile games in emerging markets face lower competition but also lower average revenue per user

Sentiment Analysis

1 Pos

Notable Quotes

"I'm currently sitting on a juicy $14.00 MRR. Gotta start somewhere, I guess. — marco-dev"

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