SendBroadcast

"A broadcasting/messaging tool that the creator built for personal use and then started selling, generating $1,500 in its first two months."
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sendbroadcast.net
Maker: drchiu
$1,500 USD total over approximately 2 months (~$750/mo)

Marketing Channels

Primary

Direct sales (dogfooding to selling)

Built for personal use first, then started selling — the creator's own use validated the product before going to market

Secondary

Hacker News

Shared in HN project thread to reach developer/entrepreneur audience

Growth Levers

  • Clearly communicate what SendBroadcast does differently from Mailchimp, SendGrid, and other broadcast tools
  • Target small businesses and solopreneurs who need simple broadcasting without enterprise complexity
  • Create comparison content (SendBroadcast vs. Mailchimp, vs. ConvertKit) to capture search traffic
  • Offer a free tier or trial to lower adoption barriers
  • Build case studies from early customers showing time/cost savings
  • Leverage the 'built by a developer for developers' narrative in technical communities

First Customer Strategy

Built the tool for personal use (dogfooding), which validated the product and likely informed the feature set. Then started selling it to others, generating $1,500 in about two months. This 'build for yourself, then sell' approach reduces risk and ensures the product solves a real problem.

Pricing Insight

$1,500 over ~2 months suggests either a subscription model generating ~$750/mo or a mix of one-time sales. The name 'SendBroadcast' and the domain suggest email or messaging broadcast capabilities.

Key Takeaways

  • • Building for yourself first (dogfooding) is a proven path to product-market fit for developer tools
  • • $1,500 in 2 months from a self-built tool demonstrates that even crowded markets (email/messaging) have room for focused alternatives
  • • The 'scratch your own itch' approach reduces the risk of building something nobody wants
  • • Early revenue from direct sales validates willingness to pay before investing in scalable marketing
  • • Concise product descriptions in launch threads help — the original post could benefit from more detail about what SendBroadcast does

Sentiment Analysis

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