DIGRIN (DIvidend GRowth INvesting)

"A dividend tracking website built for dividend growth investors, providing valuable financial data to help users monitor and optimize their stock portfolios."
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digrin.com
Maker: lucas03
$740 MRR

Marketing Channels

Secondary

Hacker News

Creator shares the project in yearly HN threads

Primary

SEO / organic search

A 7-year-old financial data site likely has strong search presence for dividend-related queries

Ongoing

Freemium model

Free tier provides good value, attracting users who may convert to paid

Growth Levers

  • Invest in UI/UX improvements to appeal beyond backend-engineer types and attract mainstream retail investors
  • Target dividend investing communities (Reddit r/dividends, Seeking Alpha, dividend-focused YouTube channels)
  • Create content marketing around dividend growth investing strategies to drive SEO traffic
  • Add portfolio import features (CSV, brokerage API integrations) to reduce onboarding friction
  • Offer annual pricing with a discount to improve retention and cash flow
  • Build email alerts for dividend announcements, ex-dates, and yield changes as premium features

First Customer Strategy

The creator built the tool to solve his own need as a dividend growth investor, starting right out of university. Over 7 years, the product grew organically through a freemium model, with the creator focusing on data quality over UI polish. The personal use case ensures the product stays relevant and maintained.

Pricing Insight

The product has a freemium model with paid subscriptions generating $740 MRR. Financial data sources are expensive, which constrains margins. The creator notes hosting costs are covered, suggesting infrastructure is lean. Free users get good value, which helps acquisition but may limit conversion.

New Market Opportunities

  • Financial data API Question about financial data sources suggests interest in the data infrastructure itself — could potentially offer a B2B data API
  • International dividend investors Expanding coverage to international stocks and markets could significantly grow the addressable audience

Key Takeaways

  • • Building a product you personally use ensures long-term motivation and authentic product-market understanding
  • • 7 years of operation with $740 MRR shows that niche financial tools can sustain themselves but growth requires intentional effort
  • • Financial data costs are a real constraint — managing data source expenses is as important as growing revenue
  • • A backend engineer's approach (data-first, simple UI) can work for data-savvy users but may limit mainstream appeal
  • • Longevity and domain authority (7 years) are valuable assets for SEO in the financial information space
  • • The freemium model works for acquisition but conversion optimization may be needed to grow beyond current MRR

Sentiment Analysis

1 Neu

Notable Quotes

"What service do you use to get financial data? — akudha"

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