PickYour.Photos
"A SaaS platform designed specifically for photographers in the Latin American market, enabling them to manage and deliver photos to clients, running for 1.8 years with ~$790 MRR."
Marketing Channels
Hacker News
Shared in the HN yearly projects thread with detailed revenue and cost breakdown
Latin American photographer market
Purpose-built for the LATAM market, suggesting localized marketing channels and word-of-mouth within regional photographer communities
Growth Levers
- Expand to additional LATAM countries by localizing for specific regional photographer workflows
- Partner with photographer associations and photography schools in Latin America for distribution
- Create Spanish/Portuguese content marketing targeting LATAM photographer search queries
- Add referral programs incentivizing photographers to recommend the tool to peers
- Optimize R2 storage costs as the largest variable cost (~$50/mo) to improve margins at scale
First Customer Strategy
No explicit first-customer strategy mentioned in the thread. The product was purpose-built for the underserved Latin American photographer market, suggesting the creator identified a gap where existing English-language tools did not adequately serve LATAM photographers.
Pricing Insight
MRR of $790 across 1.8 years of operation. Infrastructure costs are $190/month, resulting in approximately 76% gross margins. The cost stack is lean: VPS ($69), Cloudflare ($25), R2 storage (~$50), Crisp customer support ($45), and Customer.io email ($1).
New Market Opportunities
- Other underserved regional photographer markets The LATAM-focused approach could be replicated for other regions underserved by English-centric SaaS tools (e.g., Southeast Asia, Middle East)
- Photography adjacent services The existing photographer customer base could be cross-sold services like invoicing, booking, or contract management
Key Takeaways
- • Targeting an underserved regional market (LATAM) with a localized product can create a defensible niche
- • Lean infrastructure using VPS + Cloudflare + R2 enables 76% gross margins even at sub-$1K MRR
- • Transparent cost breakdowns help validate SaaS economics: $790 MRR minus $190 costs equals ~$600 net monthly profit
- • Crisp ($45/mo) as a customer support tool represents a significant cost at this scale — may be worth evaluating alternatives
- • 1.8 years of consistent operation with growing MRR demonstrates the viability of niche vertical SaaS for specific professions
Sentiment Analysis
1 NeuNotable Quotes
"Current costs are around ~$190 usd monthly — ebobby (creator providing transparent cost breakdown)"
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